Corporate Profile
Message from the President
The Asahi Industries Group places special emphasis on "contribution to the global environment and communities, and aims to be loved for years to come.
[Company Principles]
The Asahi Industries Group has renewed its company principles on June 1, 2011. Its activities have been enhanced through not only business operations but also a wide range of CSR and environmental initiatives. The Group will be further committed to contribution to society and the environment.
The Group has faced significant changes in the economic and business environments against the backdrops of the increasing globalization of steel business particularly in Asia, restructuring in the electric furnace steel industry and deteriorating agricultural environment caused by global warming. Under these circumstances, the Group announced "Medium-Term Business Plan" on February 4, 2011. Shortly after the announcement, the massive earthquake struck northeast Japan and has badly affected the industries relating to the Group's operations. The Group is, in the face of adversity, aiming to become a business group with further advanced technology and striving to achieve the medium-term business plan.
[Medium-Term Business Plan]
The Asahi Industries Group will make concerted effort to expand business by developing high-value added products and pursuing higher objectives with a global perspective.
Steel Business Division: "Sustainable electric furnace steel business"
A lot of effort has gone into saving on costs and the cost reduction program has entered into Phase II. We will make our plant more eco-friendly by improving the operating ratio of newly-installed production facilities and saving electricity and energy. Furthermore, our effort will be put into sales expansion by satisfying user needs through quality improvements in deformed bars, threaded deformed bars and structural steels.
Agribusiness Division: "Future-oriented agribusiness"
As a leading organic fertilizer manufacturer, our main focus will be on enhancing development capabilities for raw materials and production techniques for granular organic fertilizers. At the same time, as a seed company fully responsible for food safety and security, we will be committed to the development of delicious and disease resistant vegetable varieties. It is our medium-term goal to become a player in the global market, making use of our technical strengths.
Environmental Solutions Business Division: "Saving the Earth"
Technical experts including certified radiation protection supervisors will take a key role in environmental analyses and measurements: soil, residual pesticide and radioactivity on vegetables. Their activities will include environmental designs for production plants, using the Group's experience in agriculture and manufacturing. It is our duty to protect and improve the environment.
Business Planning and Development Team: "Challenge 100"
The group target is "100 billion yen sales on the centennial", by expanding into new markets both domestically and overseas.
[Reconstruction of Tohoku]
The Asahi Industries Group opened an office in Sendai City in Miyagi Prefecture for contribution to reconstruction of the Tohoku region in the aftermath of the earthquake.In the agricultural area, we will work together with people in Tohoku to recover farmlands,offering a wide range of services for soil preparation, fertilizer application and measures against salinity problems in cooperation with research institutions. In the environmental area, we will carry out environmental analyses of air, water and soil, safety inspections for agricultural products and radiation measurements in the air, water and soil.
The Asahi Industries Group will continuously invest a great deal of time and effort in improving the environment and being loved by you.
Your continuous support and cooperation will be greatly appreciated.
Asahi Industries
President Kiyoshige Akamatsu
